Advisory Services

Coaching for Accountants

Ever wished all your business questions could be answered? We’ll help you build a smarter, better business.

  • Expert mentorship from a multi award-winning firm
  • Proven frameworks to remove guess work and get ahead
  • Tools & strategies you can implement immediately

We’ll help you get more from your business.

No one should have to go it alone. We’ll help you grow your profits, future-proof your business and fast-track your success.

When you join a supportive community of expert leaders and peers, you’ll not only feel confident in your business growth plan – you’ll eliminate stress and enjoy running your business again.

Recent Peer Group Conversations:

Performance management & the‘Success Cycle’

Implement the right framework to reflect on practice, stack priorities and create real connections.

Achieving 95% of your goals by remaining accountable

How to achieve impressive success rates by booking accountability appointments.

The ‘Stop, Pause & Engage’ method: don’t give value away for free

The importance of value-based pricing and how to start charging for all your advice.

‘Multipliers vs. Diminishers’: behaviours that get results

Mindsets and behaviours to motivate your team and get 2x the results.

Selling more by understanding your clients’ problems

Positioning your services to solve problems increases revenue and improves relationships.

Seven ways to grow your accounting business this year

Actionable steps you can take now to generate more leads, more sales and more conversions.

Getting started is easy

Apply to join

Apply now to join Smart Movers and we’ll be in touch to answer your questions and secure your place.

Get mentorship

Join our online programme or attend quarterly workshops held at exciting locations across NZ.

Grow your business

Work with our leading experts and peer-accountability groups to get ahead and live the life you want.

Meet John Schol

Director Smart Movers Coaching Program

John Schol is redefining how accounting businesses operate across NZ. Working at the highest level in governance roles and as a trusted Director, CEO and Board Member, John has an unrivalled reputation for helping businesses transform.

Every year John shares his expertise and proven frameworks with a select group of business leaders as part of our Smart Movers Coaching Programme. By facilitating game-changing discussions and peer-to-peer learning, he’s helping the most progressive accountancy businesses get to the next level. And he’ll do it for you.

What people are saying

John’s coaching group is helping us to stay focused to achieve our strategic goals. The group provides a relaxed environment where sensitive and important topics can be discussed in total confidence and where many different perspectives and ideas are shared. I love being held accountable for the actions that I decided to take. This definitely keeps our business moving forward in the right direction.
Rachel Darlington
Partner - Business Like NZ
One of the biggest questions when selecting a coaching programme is: will I get a return on my investment? With John Schol this should never be a concern. There is no substitute for relevant and recent experience from someone who is walking in your world. That experience is even more powerful when it comes from someone so passionate. John has my strongest recommendation.
Mark Jenkins
Co-founder - The Gap
Working with John and other accountants in the group has really empowered not just myself as a leader, but our entire business. The value is not only from the accountability that the group brings but from the insights and different viewpoints of my peers. Someone has usually walked the path or is walking the path. Sharing battle stories and content has accelerated our success.
Matt Vincent
Managing Partner - Duberly Vincent Associates
Disruption and change are now constants for all businesses, including accounting. John is a leader in our industry and his coaching has provided valuable insights to support the transformation of our firm. If you are serious about achieving change, then don’t hesitate to join John’s accountability coaching group.
John Taylor
CEO - Balance Chartered Accountants

Why  choose  our  workshops?

Business Insights

On the pulse of modern business strategies, we’ll tackle the real problems accounting firms face today, together with proven, actionable strategies to transform your business and grow.

Group Coaching

Business insights are discussed within the context of your own practice and you’ll identify, prioritise and agree key actions you need to take to move forward with your business.

Peer Accountability

You’ll become part of a supportive community of peers who are all dedicated to achieving a common goal. Keeping each other accountable, you’ll work through your toughest challenges.

Tools & Resources

You’ll have opportunities to submit topic requests prior to each workshop and access industry-leading tools and resources that you can utilise immediately.

Invest in yourself and your business and see a return

Online

Six 90-minute online workshops in a convenient virtual environment.

  • Topical business insights
  • Group coaching sessions
  • Peer-accountability
  • Tailored tools and resources

$500 per month

minimum 12 months 

In Person

Four quarterly one-day workshops at exciting locations across NZ.

  • Topical business insights
  • Group coaching sessions
  • Peer-accountability
  • Tailored tools and resources

$795 per month

minimum 12 months 

Frequently Asked Questions

We work with anyone who has a leadership role in an accounting firm to help them implement change – from Partners and Managers to CEOs. For in-person sessions, you will join a small team of around 10 other firms from similar areas of practice. Online sessions are designed to accommodate more attendees.

Four quarterly one-day sessions are scheduled for in-person events at locations across NZ. Six 90-minute sessions are scheduled for our online programme. Most sessions are designed to cover topic requests that each firm is asked to submit prior to each workshop. Sessions are therefore tailored to each firm’s requirements and expertly facilitated using actionable frameworks and peer group coaching.

In-person sessions are hosted at 4 different locations across NZ every quarter. Details about the locations/transport links will be provided well in advance. Welcome lunches/dinners are designed to help you network before each one-day event.

During every workshop, you will be required to agree an action plan that you will implement between sessions. With the support of your facilitator and peers, you’ll identify the three most important things to complete between meetings to achieve results. Your facilitator and peer group will review your progress during each workshop to keep you accountable and discuss best practices.

Yes, if not more. Working as part of a group is a fun and effective way to hold each other accountable, share experiences and battle plans and learn from each other’s successes. You’ll develop supportive relationships with a network of like-minded individuals that can extend beyond the programme and into your working lives.

Program payments are invoiced monthly for a minimum 12 month term. We operate this way as most firms extend their membership beyond the year to continue their important work with us. The first payment is required as a deposit following our initial call to secure your place. You will receive your next invoice the second month into the programme. We will contact you nearing the completion of the 12 month term to confirm if you would like to renew for another year.

Contact us today

Helping Southland businesses thrive with expert financial and advisory services. Contact our Invercargill team today.

Emily Harding

Operations

Emily ensures the efficient functioning of the +MORE Group, providing vital support across planning, operations, project management, and risk & compliance.

What excites Emily most about her role is the opportunity to make a difference, helping the +MORE Group operate at its best.

Outside work, Emily enjoys games nights with friends and, most importantly, spending time with her beautiful dog Kimbo in the great outdoors.

Matthew Trowill

FINANCE

Matt oversees the internal finance function across the +MORE Group. He ensures the executive team is equipped with accurate financial data, monthly management reports, cash flow forecasts, and all things numbers.

Matt thrives on understanding the numbers and how they drive smart business decisions.

Beyond finance, Matt is passionate about travelling the world and enjoys playing hockey on weekends.

Kirsten Harris

Marketing

Kirsten leads the marketing function across the +MORE Group, shaping the brand and driving growth. She works closely with teams across the business to deliver marketing strategies that support +MORE’s vision, while overseeing brand, content, communications, and campaigns.

Kirsten is passionate about turning insight into action and building strong, consistent brands. She enjoys collaborating with teams to create meaningful marketing that connects with clients and supports business growth.

Outside of work, Kirsten keeps busy with family life, spending weekends watching her kids’ sports, fitting in runs when she can, and making the most of any opportunity to do something new.

Anna Crow

People & Culture

Anna oversees the human resources function across the +MORE Group. She is responsible for recruiting, developing, and retaining talent and ensuring that our teams embody our company values and purpose daily.

Anna enjoys getting to know every team member and working with them and their manager to help them achieve their career goals. Seeing employees succeed is what motivates her!

Outside work, Anna loves spending time with her family. She has two teenage boys who love to get out and about – from multi-day bike rides in different parts of the country to catching the latest movie to board games on rainy days.

David Bell

Chief operating office
david.bell@plusmore.co.nz
021 491 240

David is motivated by the +MORE purpose of smarter, better business. David is a strategic transformation and commercial Executive with over 25 years of experience in the finance and technology sectors. His role is to leverage his multinational expertise to ensure the +MORE network delivers daily for our clients and team. To him, nothing is better than seeing clients succeed in their market due to insight and collaboration with our people.

Starting life in the London dealing rooms as a derivatives trader, David’s career has seen him work with major banks worldwide.

Following a six-month program at Stanford Business School, David diversified into strategic leadership roles, building new or amplifying existing divisions of the bank. One of the most challenging but exhilarating periods was launching a start-up data platform as CEO, gaining first-hand insight into business ownership.

Most recently, David was privileged to lead the Xero global sales team, working with teams in many countries focusing on a high-growth commercial mindset.

David has a teenage family that keeps him busy outdoors, with his son cycling in the mountains or roads of New Zealand or supporting his daughter in the dance studio.

John Schol

Director

John has over 25 years of executive, non-executive and chair experience across large, complex organisations in a variety of sectors, including professional services, property, manufacturing, infrastructure, local government, SaaS and not-for-profit.

He has a Master of Business Administration (MBA) degree, is a Fellow Chartered Accountant, holds a Certificate of Public Practice with Chartered Accountants Australia, New Zealand, and is a Chartered Member of the Institute of Directors.  

John specialises in assisting businesses in clearly articulating their vision, strategy, and corresponding goals. His commercial capability to monitor performance against strategic, business, and financial plans helps ensure executive leadership teams manage their businesses appropriately.  

He consults with businesses on strategic, cultural, and organisational change that creates smarter, better businesses. He often works with leaders who are surrounded by uncertainty, disruption, pending technology change, investment opportunities, restructuring, and succession issues.   

John also works closely with numerous local community groups and has given time to facilitate strategic plans with The Graeme Dingle Foundation (Southern), Rugby Southland, Football South, Southland Sharks, Youth Line South, Southland Engineering Cluster, The Pantry and The Grace Street Project.

Dan Henderson

CEO & Managing Director

Dan Henderson is an experienced advisory and accountancy leader with more than 20 years’ experience supporting business owners to drive growth, build resilience, and create long‑term value.

As CEO and Managing Director of the +MORE Group, Dan leads with a deep commercial and technical understanding of the New Zealand SME sector. His leadership is underpinned by a strong commitment to +MORE’s vision of fuelling ambitious business owners through smarter, better business.

Dan is a Fellow Chartered Accountant (FCA) and holds a Certificate of Public Practice. He is a long‑standing member of Chartered Accountants Australia and New Zealand, reflecting his strong technical foundation and commitment to professional excellence.

His expertise spans business strategy, leadership, governance, mergers and acquisitions, sales and valuation work, and international company compliance and regulatory analysis. Throughout his career, Dan has played a pivotal role in guiding organisations through complex financial and commercial landscapes. His experience covers businesses of all sizes, from start‑ups through to multi‑national corporations, giving him a well‑rounded perspective across a wide range of industries.

Dan completed his studies in Commerce and Sciences at the University of Otago, before spending ten years with one of the Big Four accounting firms. In 2013, he transitioned into business ownership and went on to establish what is now known as the +MORE Group.

In addition to his executive role, Dan is actively involved in governance and leadership across the profession and wider community. He is the Chair of MGI Australasia, providing strategic leadership within the global MGI Worldwide network, and serves as a Board Member of Variety – the Children’s Charity, supporting improved outcomes for vulnerable Kiwi children.

John Schol

Principal

John has over 25 years of executive, non-executive and chair experience across large, complex organisations in a variety of sectors, including professional services, property, manufacturing, infrastructure, local government, SaaS and not-for-profit.

He has a Master of Business Administration (MBA) degree, is a Fellow Chartered Accountant, holds a Certificate of Public Practice with Chartered Accountants Australia, New Zealand, and is a Chartered Member of the Institute of Directors.  

John specialises in assisting businesses in clearly articulating their vision, strategy, and corresponding goals. His commercial capability to monitor performance against strategic, business, and financial plans helps ensure executive leadership teams manage their businesses appropriately.  

He consults with businesses on strategic, cultural, and organisational change that creates smarter, better businesses. He often works with leaders who are surrounded by uncertainty, disruption, pending technology change, investment opportunities, restructuring, and succession issues.   

John also works closely with numerous local community groups and has given time to facilitate strategic plans with The Graeme Dingle Foundation (Southern), Rugby Southland, Football South, Southland Sharks, Youth Line South, Southland Engineering Cluster, The Pantry and The Grace Street Project.