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Emily ensures the efficient functioning of the +MORE Group, providing vital support across planning, operations, project management, and risk & compliance.
What excites Emily most about her role is the opportunity to make a difference, helping the +MORE Group operate at its best.
Outside work, Emily enjoys games nights with friends and, most importantly, spending time with her beautiful dog Kimbo in the great outdoors.

Charles enjoys interacting with clients and helping them achieve their business goals.
With a solid background in investment banking and private equity, Charles brings invaluable experience to the team. He has a deep understanding of agribusiness, thanks to his time on his parent's dairy farm in the Waikato and, more recently, their sheep and beef station in Hawkes Bay. Charles also has some international experience from working with Map of Agriculture in the UK, where he analysed the investment returns of farmland.
Outside work, Charles loves flying (he has a Private Pilot's Licence), playing tennis, and hitting the golf course. He's also actively involved in managing his parents' farm.

Matt oversees the internal finance function across the +MORE Group. He ensures the executive team is equipped with accurate financial data, monthly management reports, cash flow forecasts, and all things numbers.
Matt thrives on understanding the numbers and how they drive smart business decisions.
Beyond finance, Matt is passionate about travelling the world and enjoys playing hockey on weekends.

Kirsten leads the marketing function across the +MORE Group, shaping the brand and driving growth. She works closely with teams across the business to deliver marketing strategies that support +MORE’s vision, while overseeing brand, content, communications, and campaigns.
Kirsten is passionate about turning insight into action and building strong, consistent brands. She enjoys collaborating with teams to create meaningful marketing that connects with clients and supports business growth.
Outside of work, Kirsten keeps busy with family life, spending weekends watching her kids’ sports, fitting in runs when she can, and making the most of any opportunity to do something new.

Anna oversees the human resources function across the +MORE Group. She is responsible for recruiting, developing, and retaining talent and ensuring that our teams embody our company values and purpose daily.
Anna enjoys getting to know every team member and working with them and their manager to help them achieve their career goals. Seeing employees succeed is what motivates her!
Outside work, Anna loves spending time with her family. She has two teenage boys who love to get out and about – from multi-day bike rides in different parts of the country to catching the latest movie to board games on rainy days.

David is motivated by the +MORE purpose of smarter, better business. David is a strategic transformation and commercial Executive with over 25 years of experience in the finance and technology sectors. His role is to leverage his multinational expertise to ensure the +MORE network delivers daily for our clients and team. To him, nothing is better than seeing clients succeed in their market due to insight and collaboration with our people.
Starting life in the London dealing rooms as a derivatives trader, David’s career has seen him work with major banks worldwide.
Following a six-month program at Stanford Business School, David diversified into strategic leadership roles, building new or amplifying existing divisions of the bank. One of the most challenging but exhilarating periods was launching a start-up data platform as CEO, gaining first-hand insight into business ownership.
Most recently, David was privileged to lead the Xero global sales team, working with teams in many countries focusing on a high-growth commercial mindset.
David has a teenage family that keeps him busy outdoors, with his son cycling in the mountains or roads of New Zealand or supporting his daughter in the dance studio.

John has over 25 years of executive, non-executive and chair experience across large, complex organisations in a variety of sectors, including professional services, property, manufacturing, infrastructure, local government, SaaS and not-for-profit.
He has a Master of Business Administration (MBA) degree, is a Fellow Chartered Accountant, holds a Certificate of Public Practice with Chartered Accountants Australia, New Zealand, and is a Chartered Member of the Institute of Directors.
John specialises in assisting businesses in clearly articulating their vision, strategy, and corresponding goals. His commercial capability to monitor performance against strategic, business, and financial plans helps ensure executive leadership teams manage their businesses appropriately.
He consults with businesses on strategic, cultural, and organisational change that creates smarter, better businesses. He often works with leaders who are surrounded by uncertainty, disruption, pending technology change, investment opportunities, restructuring, and succession issues.
John also works closely with numerous local community groups and has given time to facilitate strategic plans with The Graeme Dingle Foundation (Southern), Rugby Southland, Football South, Southland Sharks, Youth Line South, Southland Engineering Cluster, The Pantry and The Grace Street Project.

Dan Henderson is an experienced advisory and accountancy leader with more than 20 years’ experience supporting business owners to drive growth, build resilience, and create long‑term value.
As CEO and Managing Director of the +MORE Group, Dan leads with a deep commercial and technical understanding of the New Zealand SME sector. His leadership is underpinned by a strong commitment to +MORE’s vision of fuelling ambitious business owners through smarter, better business.
Dan is a Fellow Chartered Accountant (FCA) and holds a Certificate of Public Practice. He is a long‑standing member of Chartered Accountants Australia and New Zealand, reflecting his strong technical foundation and commitment to professional excellence.
His expertise spans business strategy, leadership, governance, mergers and acquisitions, sales and valuation work, and international company compliance and regulatory analysis. Throughout his career, Dan has played a pivotal role in guiding organisations through complex financial and commercial landscapes. His experience covers businesses of all sizes, from start‑ups through to multi‑national corporations, giving him a well‑rounded perspective across a wide range of industries.
Dan completed his studies in Commerce and Sciences at the University of Otago, before spending ten years with one of the Big Four accounting firms. In 2013, he transitioned into business ownership and went on to establish what is now known as the +MORE Group.
In addition to his executive role, Dan is actively involved in governance and leadership across the profession and wider community. He is the Chair of MGI Australasia, providing strategic leadership within the global MGI Worldwide network, and serves as a Board Member of Variety – the Children’s Charity, supporting improved outcomes for vulnerable Kiwi children.

Katie plays a crucial client-facing role at +MORE, primarily at the reception desk. Katie takes pride in helping the office run smoothly, and her friendly and approachable nature makes her a welcoming presence for clients and our team.
Outside of work, Katie stays busy with a variety of interests. She treasures quality family time and enjoys dining out, socialising with friends, and staying active at the gym.

Karen is our all-round office and tax administrator with over 28 years in the accounting industry. What she enjoys most about her role is making a difference to the team and office by ensuring everything runs smoothly.
Outside work, Karen loves hanging out with her partner and family, exercising in the beautiful outdoors, and being an avid foodie!

Jen is a Chartered Accountant with over 15 years in the Financial Services Industry as a Tax Specialist and, more recently, working in Commercial Property Management and Project Management.
As a Senior Accountant at +MORE, Jen manages the compilation and review of client GST returns, financial statements, and tax returns.
Outside work, Jen has a young family with two daughters. She loves pilates and tennis and is passionate about interiors – always working on or planning the next project at home.

Amelia is a Chartered Accountant with over 20 years of experience working in New Zealand and South Africa. She helps clients with year-end accounts and tax returns, Xero training, and other business-related queries.
Amelia enjoys helping clients grow, and her varied life experiences have helped provide insight into different ways to help businesses.
Outside work, she enjoys expressing her creative side by pursuing her hobbies of sewing and gardening and loves spending time with her family.

Brenda has over 30 years of experience in the accounting industry and over 10 years working with Xero. She works with clients from onboarding through to producing year-end accounts.
What she enjoys most about her role is combining her accounting and personal expertise to help her clients fulfil their goals, particularly helping them upskill in using Xero.
Outside work, Brenda and her husband Geoff always put their family first, and she loves any local or national sport, even if she doesn’t understand the rules!

Rochelle works with her clients to help them be successful in business, from preparing and discussing financial information to preparing various tax returns, tax planning, and advice to help provide certainty.
Rochelle has over 20 years in the industry, is a Chartered Accountant, and has worked with Xero for the last ten years. While she loves numbers, Rochelle also really enjoys the team here at +MORE and the clients she works with.
Outside work, Rochelle enjoys reading and spending time with family. On long weekends, their family (including the dogs) often head to Taupo to spend time at the lake or Himatangi Beach.

Jess is a director of +MORE Hawke’s Bay. Jess helps clients through their business journey to reach their targeted goals. Jess has gained extensive experience in business advice, forecasting, taxation, and accounting in New Zealand, with time in Auckland and Hawke’s Bay.
Before joining +MORE, Jess worked for an internationally affiliated firm, having previously graduated from the University of Canterbury, attaining a Bachelor of Commerce majoring in Accounting and Taxation. Jess became a qualified Chartered Accountant and a Member of Chartered Accountants Australia and New Zealand in 2013.
Jess works closely with her clients to guide them through complex tax and business problems to help them achieve their goals. She focuses on providing pragmatic, commercially driven, and relevant advice. Jess takes the time to understand her client’s businesses so that her advice is targeted and engages her network to solve business problems.

Sam Ogle is a director of +MORE Hawke’s Bay. Sam plays an influential role in the leadership of the Hawke’s Bay office and client relationships.
Sam has experience in business advice, accounting, and taxation in New Zealand and has an extensive background in client advice at both a technical level from his time at PWC and KPMG and a practical level, owing to his commercial experience in the private sector.
Sam graduated from the University of Waikato with Honours in Accounting and System Management and is a Chartered Accountants Australia and New Zealand member.
Sam advises clients on a wide range of business and tax issues and is a trusted partner in helping clients succeed. Sam’s clients include small and medium-sized enterprises and large companies in the region’s leading industries.

Sarah is a CA-qualified finance professional with more than 10 years’ experience across accounting, financial management and commercial leadership. She has led finance teams, managed multi-entity reporting and strengthened financial processes and controls, giving her a strong understanding of both the numbers and the wider commercial picture.
At +MORE, Sarah specialises in business advisory and virtual financial controller and CFO services. She works alongside business owners to improve cash flow and profitability, understand their numbers and make confident commercial decisions - without the need for a full-time CFO.
Outside of work, Sarah enjoys spending time with family and friends, relaxing with a good book or new TV series, and taking her dog for walks.

Sam is a chartered accountant with over 10 years’ experience in public practice, including seven years as a chartered accountant, working across both Auckland and Hawkes Bay. She enjoys partnering with clients across a wide range of industries to deliver practical solutions that support strong business outcomes.
Outside of work, Sam enjoys spending time with her family, which includes her stepson and young daughter. She often heads to Blackhead Beach for long weekends, making the most of the great outdoors.