We Won!

+MORE Takes Home Global Excellence Award for AI Innovation.

We did it! We’re beyond proud to announce that the +MORE Group has won the 2025 Karbon Excellence Award for AI Innovation, a global recognition for accounting firms transforming how we work with technology.

Dan Henderson, Megan Plumridge, and Matt Spencer were on the ground in Napa for the awards evening last night when the +MORE network was named the winner among a field of impressive global finalists.

With more than 150,000 users worldwide, Karbon’s awards spotlight firms leading with innovation. Being the only New Zealand firm recognised across all categories makes this achievement even more special and marks a huge moment for all of us.

“At +MORE, we believe the real power of tech lies in what it enables our people to do, and that’s where we’re focused. This isn’t just a win for us; it’s recognition for every one of our team who’s jumped into this journey, embraced change, and engaged in building the next iteration of our business,” says Dan Henderson, CEO & Managing Director.

We’ve been embedding AI across our network in practical and meaningful ways that have a real impact, from developing our own RPA bot, Rosie, to leveraging platforms like Syft, Aider, and Co-Pilot. Rosie blends automation with human insight to manage repetitive tasks and free our people to focus on high-value advisory work.

We’re energised by what we’ve achieved and even more excited about where we’re heading. AI is helping us live into our vision of fuelling ambitious New Zealand business owners through Smarter Better Business.

Watch this space!