Chartered Accountants +
Business Advisors

The +MORE Group is a network of locally owned firms focused on fuelling ambitious business owners.

Business Advisory & Accountancy | +MORE Group

Build a smarter, better business with +MORE

Our clients experience the advantages of working with local owners and teams while accessing national and global resources. We support client businesses by providing additional skillsets and capabilities, helping them build a smarter, better business, make more money, and pay less tax. On top of that, our collective capability allows for faster and more effective delivery of advisory services.

What we offer

Gone are the days of standard package offerings, in our opinion – every business is different. We work with each client directly to determine what services they require and put together a customised package that is going to work the best for them.

Expertise

Our team at +MORE consists of experienced professionals who aren’t just accountants – many of the team are also seasoned business owners themselves. This real-life experience gives us a deep understanding of businesses’ challenges and opportunities. We don’t just offer textbook solutions; we provide practical insights that stem from our journeys of being in business. This enables us to tailor our advice to your specific needs and offer strategies proven in the real world.

Realistic

We believe in practicality and realism. Our business advisory and chartered accountancy approach is firmly grounded in the real world. We don’t promise lofty, unattainable outcomes; instead, we work with you to set achievable goals and develop strategies that align with your resources and situation. Our focus is on helping you make tangible progress and sustainable growth without setting unrealistic expectations.

Approachable

+MORE is not just a service provider; we are your partners in success. We understand that the financial side of things can be complex and intimidating, so we create an approachable and friendly environment. You can count on us to explain everything clearly. We value open communication and are always here to address your questions and concerns, whether big or small.

Outcomes

Our ultimate goal is to drive positive outcomes for your business. We measure our success by the success of our clients. Whether optimising your financial strategies, minimising tax liabilities, or guiding you through critical business decisions, we always focus on delivering results that contribute to your growth and capability.

Our Global Network

We’re part of MGI Worldwide, a top-20 international network of independent accounting and advisory firms. That means you get the best of both worlds: personal, hands-on support from a team that understands your business, backed by global expertise and resources.

Access to Global Expertise

Need advice on international tax, regulations, or market expansion? We connect you with trusted professionals worldwide who can help.

Doing Business Overseas

We provide the same high level of service no matter where you operate.

Best-in-Class Standards

Our membership means we’re held to the highest international quality benchmarks, ensuring you get the best advice, always. Every MGI Worldwide firm is independently assessed for quality.

Latest FUEL Blogs

We are here to fuel the minds of ambitious business owners. FUEL provides business owners like you with easy-to-digest, bitesize learnings to help grow your capability and help people build better lives through smarter, better business.
August 27, 2026

Business Confidence Has Surged. Should You Be Paying Attention?

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August 24, 2026

Welcoming BWT+MORE to the +MORE Network

We’re delighted to welcome BWTL Advisory to the +MORE Group as they officially transition to BWT+MORE.

August 20, 2026

Growth Is Returning. Is Your Business Ready?

Over the past few weeks, we’ve looked at several indicators suggesting confidence is beginning to return to parts of th...

Join the
+MORE team

Our people are our most valuable asset.  Team members within the +MORE group have access to a wide range of expertise within the network. We nurture your ambitions, support your professional growth and help you to achieve your career goals. Take advantage of our extensive training and capability development, which are far beyond what a single firm can offer.

The +MORE group also provides opportunities for our team members to work with other +MORE businesses across New Zealand and internationally through our MGI connection.

Business Advisory & Accountancy | Join the Team

Emily Harding

Operations

Emily ensures the efficient functioning of the +MORE Group, providing vital support across planning, operations, project management, and risk & compliance.

What excites Emily most about her role is the opportunity to make a difference, helping the +MORE Group operate at its best.

Outside work, Emily enjoys games nights with friends and, most importantly, spending time with her beautiful dog Kimbo in the great outdoors.

Matthew Trowill

FINANCE

Matt oversees the internal finance function across the +MORE Group. He ensures the executive team is equipped with accurate financial data, monthly management reports, cash flow forecasts, and all things numbers.

Matt thrives on understanding the numbers and how they drive smart business decisions.

Beyond finance, Matt is passionate about travelling the world and enjoys playing hockey on weekends.

Kirsten Harris

Marketing

Kirsten leads the marketing function across the +MORE Group, shaping the brand and driving growth. She works closely with teams across the business to deliver marketing strategies that support +MORE’s vision, while overseeing brand, content, communications, and campaigns.

Kirsten is passionate about turning insight into action and building strong, consistent brands. She enjoys collaborating with teams to create meaningful marketing that connects with clients and supports business growth.

Outside of work, Kirsten keeps busy with family life, spending weekends watching her kids’ sports, fitting in runs when she can, and making the most of any opportunity to do something new.

Anna Crow

People & Culture

Anna oversees the human resources function across the +MORE Group. She is responsible for recruiting, developing, and retaining talent and ensuring that our teams embody our company values and purpose daily.

Anna enjoys getting to know every team member and working with them and their manager to help them achieve their career goals. Seeing employees succeed is what motivates her!

Outside work, Anna loves spending time with her family. She has two teenage boys who love to get out and about – from multi-day bike rides in different parts of the country to catching the latest movie to board games on rainy days.

David Bell

Chief operating office
david.bell@plusmore.co.nz
021 491 240

David is motivated by the +MORE purpose of smarter, better business. David is a strategic transformation and commercial Executive with over 25 years of experience in the finance and technology sectors. His role is to leverage his multinational expertise to ensure the +MORE network delivers daily for our clients and team. To him, nothing is better than seeing clients succeed in their market due to insight and collaboration with our people.

Starting life in the London dealing rooms as a derivatives trader, David’s career has seen him work with major banks worldwide.

Following a six-month program at Stanford Business School, David diversified into strategic leadership roles, building new or amplifying existing divisions of the bank. One of the most challenging but exhilarating periods was launching a start-up data platform as CEO, gaining first-hand insight into business ownership.

Most recently, David was privileged to lead the Xero global sales team, working with teams in many countries focusing on a high-growth commercial mindset.

David has a teenage family that keeps him busy outdoors, with his son cycling in the mountains or roads of New Zealand or supporting his daughter in the dance studio.

John Schol

Director

John has over 25 years of executive, non-executive and chair experience across large, complex organisations in a variety of sectors, including professional services, property, manufacturing, infrastructure, local government, SaaS and not-for-profit.

He has a Master of Business Administration (MBA) degree, is a Fellow Chartered Accountant, holds a Certificate of Public Practice with Chartered Accountants Australia, New Zealand, and is a Chartered Member of the Institute of Directors.  

John specialises in assisting businesses in clearly articulating their vision, strategy, and corresponding goals. His commercial capability to monitor performance against strategic, business, and financial plans helps ensure executive leadership teams manage their businesses appropriately.  

He consults with businesses on strategic, cultural, and organisational change that creates smarter, better businesses. He often works with leaders who are surrounded by uncertainty, disruption, pending technology change, investment opportunities, restructuring, and succession issues.   

John also works closely with numerous local community groups and has given time to facilitate strategic plans with The Graeme Dingle Foundation (Southern), Rugby Southland, Football South, Southland Sharks, Youth Line South, Southland Engineering Cluster, The Pantry and The Grace Street Project.

Dan Henderson

CEO & Managing Director

Dan Henderson is an experienced advisory and accountancy leader with more than 20 years’ experience supporting business owners to drive growth, build resilience, and create long‑term value.

As CEO and Managing Director of the +MORE Group, Dan leads with a deep commercial and technical understanding of the New Zealand SME sector. His leadership is underpinned by a strong commitment to +MORE’s vision of fuelling ambitious business owners through smarter, better business.

Dan is a Fellow Chartered Accountant (FCA) and holds a Certificate of Public Practice. He is a long‑standing member of Chartered Accountants Australia and New Zealand, reflecting his strong technical foundation and commitment to professional excellence.

His expertise spans business strategy, leadership, governance, mergers and acquisitions, sales and valuation work, and international company compliance and regulatory analysis. Throughout his career, Dan has played a pivotal role in guiding organisations through complex financial and commercial landscapes. His experience covers businesses of all sizes, from start‑ups through to multi‑national corporations, giving him a well‑rounded perspective across a wide range of industries.

Dan completed his studies in Commerce and Sciences at the University of Otago, before spending ten years with one of the Big Four accounting firms. In 2013, he transitioned into business ownership and went on to establish what is now known as the +MORE Group.

In addition to his executive role, Dan is actively involved in governance and leadership across the profession and wider community. He is the Chair of MGI Australasia, providing strategic leadership within the global MGI Worldwide network, and serves as a Board Member of Variety – the Children’s Charity, supporting improved outcomes for vulnerable Kiwi children.